Social Media Brand Identity
BentLeeyEats is a social media duo based in Minneapolis, MN producing food videos, sketches, and restaurants. The logomark is a playful "B" that has a bite mark in the left corner, showing the playful side of BentLeeyEats' personality. The logotype is a modern and playful spin on "Grold Rounded Bold". The brand identity pays homage to the duo's story, and recognizes and honours the value of playfulness, food, and culture. Its modern and playful design lend to an unpretentious aesthetic that is fun, positive, and inviting.
Brand Identity
Logo Redesign
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